I've been a freelance photographer on and off since 1986. In the early years, I regularly received portrait and feature commissions from Sunday supplements, glossy magazines, and both national and international newspapers. However, my fascination with industry, commerce, and the corporate world has increasingly drawn my focus to the corporate communications market.
Initially, my work in this sector centered around business portraiture. Over the past several years, it has evolved to include brand-related imagery projects for large, listed companies. These projects, aimed at creating new image library assets, are primarily driven by three key factors:
Traditional stock imagery is too generic, lacks authenticity, and often fails to reflect a brand's distinctive style and core values.
Managing purchased rights to images from stock channels like Getty or Corbis adds time and expense, not to mention potential liability.
Sharing images across a large organization becomes a challenge, especially when half of them are buried in emails, CDs, and outdated websites.
My style is fresh, clean, and contemporary. I excel at building rapport with everyone from shop-floor employees to senior boardroom members. I make allies with managers who may not be the primary stakeholders in creating new brand imagery, and I work with minimal fuss. My editorial background has equipped me to quickly set up and dismantle complicated lighting setups. On a typical shoot day, I can be highly productive, creating excellent images that adhere to brand iconography. The resulting images are used across an organization's communication channels, including social media, websites, printed brochures, marketing collateral, responses to tenders, and other outlets, without additional licensing fees.
Wedding Photography
My skills are also exceptionally well-suited to wedding photography. My ability to build rapport quickly helps put both the couple and their guests at ease, ensuring natural and heartfelt photos. The editorial experience I bring allows me to capture the story of the day seamlessly, from candid moments to formal portraits. My proficiency in setting up and dismantling complex lighting setups means I can adapt to various lighting conditions throughout the day, whether in a dimly lit church or a brightly lit reception venue.
Additionally, my corporate work's demand for capturing authentic and distinctive imagery translates well to weddings, where each couple's unique style and personality should shine through in their photos. I bring a fresh, clean, and contemporary aesthetic to wedding photography, ensuring the images are timeless yet modern. My approach ensures that every significant moment is documented beautifully, from the intimate exchanges to the grand celebrations, creating a comprehensive visual story of the wedding day.